Ulloor Meat

Streamlining Meat Ordering for the Everyday Consumer

The Challenge

Creating a seamless meat ordering system for low-end smartphones capable of handling over 1,000 daily orders within concentrated 5-hour windows. The solution needed to meet diverse user needs while overcoming significant adoption barriers in a traditional market.

Understanding the Users

Deep user research revealed three distinct personas who would interact with this solution:

Hariharan, 21 - The Young Multi-Tasker

  • Recently graduated college student

  • Looking to complete purchases quickly to enjoy weekend plans

  • Views meat shopping as just one of many errands

  • Regular user of Instagram, Snapchat, and GPay

Saravanan, 48 - The Weekend Organizer

  • Working professional with family responsibilities

  • Approaches shopping methodically with prepared lists

  • Values efficiency to preserve limited relaxation time

  • Comfortable with Facebook and WhatsApp

Thilak Kumar, 36 - The Reluctant Shopper

  • IT professional in a nuclear family setting

  • Bears responsibility for weekend meat shopping

  • Prefers convenience that minimizes effort

  • Familiar with Instagram and GPay

Uncovering Critical Insights

User interviews revealed valuable patterns that shaped the solution:

  • Sunday morning queues created significant frustration

  • Home ordering was highly desired for convenience

  • Previous experience with competitor apps provided basic ordering familiarity

  • Strong preference for in-store pickup over paid delivery

  • Desire for digital convenience without additional costs

  • Hesitation to download new apps due to trust issues

  • Skepticism about local vendors' technical capabilities

  • Established habit of using WhatsApp for local orders

  • Common apps included GPay, PhonePe, WhatsApp, Facebook, ShareChat, and YouTube

  • Most users owned Android devices in the ₹5,000-20,000 range

The Strategic Solution

After analyzing the research findings, a progressive web app approach emerged as the optimal solution. This approach eliminated the friction of app downloads while providing a seamless ordering experience accessible through familiar platforms.

The design focused on creating a lightweight, intuitive interface that would work smoothly on budget smartphones while building trust through transparency and familiarity. By prioritizing speed and simplicity, the solution addressed the core need for convenience without adding technological barriers.

This approach perfectly balanced technological capability with user comfort, resulting in a solution that felt familiar yet innovative—addressing the exact pain points revealed through research while respecting users' existing technological boundaries and preferences.

Extending the Vision

The final phase involved crafting three wall posters exploring design styles that complement and extend the brand identity. Each poster brings a unique visual approach while staying aligned with Neo's core look and feel.

Together, these elements create a cohesive, emotionally resonant brand presence that positions Neo as a trusted partner in educational transformation—connecting technology with the human experience of learning and growth.